KENYA – A year ago, sophomore Leigh Castillo didn’t know much about business— and certainly not about starting up a new business from scratch. Today, she’s president of Wayland Baptist University’s Students in Free Enterprise team that recently returned from Kenya, where they helped train small-business owners.
Students in Free Enterprise President Leigh Castillo (center), a sophomore English education major at Wayland Baptist University, is surrounded by happy Kenyan children during an evening crusade in Kiandu, outside Nyeri.
|
Castillo, a single mother who aspires to teach English in secondary schools, finds it all pretty overwhelming. But with the experiences she has received at Wayland—including the opportunity to travel to three continents in one year—she is convinced God is blessing her plans to pursue her educational goals.
Castillo considers the three-week trip to Kenya a chance to pass on those blessings and share important information with nationals who are seeking to sustain their families through small-business ventures.
Kelly Warren, associate professor of management at Wayland, traveled to Kenya last summer. While he was there, he met a Kenyan who wanted his countrymen to learn about business practices and sustainability—a task Warren believed the Student in Free Enterprise team could fufill. Since the university already had planned a January trip to Kenya through the Wayland Mission Center, it seemed a natural fit.
“We had to work quickly to get our fundraising together for the trip,” Castillo noted, adding Warren first approached the group at the start of the fall term. “Since we already knew each other, it didn’t take us long to work out how we’d work together, so that helped.”
The group first spent a few days at Wayland’s Kenya campus at Brackenhurst near Limuru, for orientation. Gilbert Werema, a Kenyan national and associate professor of marketing at Wayland, told the students what would benefit the businesspeople the most, and he also provided important cultural background information.
“We worked with church and community leaders there and taught basic business principles such as communication, choosing a microenterprise, planning and finances, marketing and recordkeeping,” said Castillo, noting that each team member handled a different aspect of the presentation.
Wayland Students in Free Enterprise team members (left to right) Estella Rodriguez, Leigh Castillo, Maria Carrillo and Hopie DeLeon meet with Sarai, a Kenyan woman who hosted the group in her home outside Eldoret during a recent trip to present business seminars.
|
“The people there don’t have any formal business training. They just decide to grow something or create something. But they don’t know anything about recordkeeping or talking to suppliers or other considerations that would help them sustain themselves. Marketing was a big thing for them.”
The team then spent three days each in Nyeri and Eldoret before traveling to the larger city of Mumbasa for two days. The Nyeri seminars drew the largest crowd, with about 100 attending. Castillo said that area had a lot of agricultural businesses represented, as did Eldoret, and Mumbasa featured more retail businesses and landlords. About 50 people attended the seminar in Eldoret and another 25 in Mumbasa.
In addition to helping with the business seminars, Warren joined several Texas pastors in providing leadership training for area churches and held some pastors’ meetings. The Texas team also led an evangelistic crusade in the cities in the evenings.
On the third day, the business owners had a chance to question the student group and help with business plans. The seminar groups were divided by trade for the business plan segment since they shared many aspects.
The American students found the Kenyans quite receptive to the information shared, although Castillo admitted they were apprehensive about how helpful they would be and how the Kenyans would regard young students with business information.
“They really grasped a lot of the concepts we shared and understood what they needed to do to be sustainable,” she said. “On our last week as we were leaving, one of the tour guides shared that the people in Nyeri had another meeting to talk more about the information we left with them.”
Castillo noted that the needs of business owners in each Kenyan city varied, but they were able to address those needs in the short time they had there. In Nyeri, they needed unique marketable ideas so they didn’t have too much competition.
In Eldoret, business leaders needed help preventing overproduction that led to a lack of supply and demand.
And in Mumbasa, owners were troubled by credit issues with fellow businesses.
Even though the Wayland student group was not participating in a traditional mission trip, Castillo said, she believes the team was able to minister through practical advice that ultimately will build the economy in Kenya.
“My pastor talks about how the Lord wants to empower you to prosper, and if we were able to sow that seed into their lives and help empower them, that was good,” she said. “The Lord has given us all an idea and something to manage, and he wants us to manage it correctly so he can increase us more, whether with health, with more business or more friends. A lot of times we tied in the Bible with the concepts we were presenting as well.”
The Wayland students also organized a Students in Free Enterprise chapter in Brackenhurst, recruiting about 20 members. Those students started brainstorming ideas for projects they can do to better their own communities. One idea was a clean-up day to combat the trend of trash around the city; another involved literacy training to combat the high illiteracy rate in Kenya.
Castillo is encouraged by the efforts on all ends, especially as a big proponent of education. She joined the Students in Free Enterprise team last spring after being encouraged to bring her communications and presentation skills from her role on the Wayland Ethics Match team. She enjoyed the wide range of projects and was encouraged that she didn’t have to be a business major to join the group. Advisers told her the team likes to open itself to majors from other disciplines because they all bring unique talents and experiences to the group.
Castillo, an English education major, was grateful for the chance to visit Kenya, especially after being able to attend a mission trip and study trip to Ecuador last summer with the School of Education. She believes these overseas experiences will benefit her greatly as a future educator. Eventually she would like to pursue a master’s degree and a doctorate in English and wants to teach at the college level.
Seeing the determination, hard work and perseverance of the Kenyan business owners was encouraging to Castillo, who is a full-time student, part-time worker in the WBU business office and mother to Bella Jace Moreno, 9.
Castillo noted a Kenyan woman named Sarai, who was a self-taught entrepreneur, provided much encouragement and a good example for the students while hosting them in her home near Eldoret.