EDITORIAL: What can we learn from ticket scalpers?_41805
Posted: 4/15/05
EDITORIAL:
What can we learn from ticket scalpers?
Here's news from the well-now-I've-seen-everything department: Scalpers are collecting up to $190 for tickets to a religious service.
Popular pastor/TV preacher/author Joel Osteen is partway through his 15-city “worship tour” across America. The tour is an outgrowth of his successful TV show (according to Nielson ratings, the No. 1 “inspirational program” in the nation), which is broadcast from his charismatic Lakewood Church in Houston (according to Forbes.com, the fastest-growing congregation in America). The tour has been propelled by Osteen's enormously popular book, Your Best Life Now (according to the New York Times, a bestseller).
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Osteen is so popular in Chicago that promoters extended his stay to two nights. He'll lead worship services in the Allstate Arena in suburban Rosemont, Ill., May 5-6. But even two nights in a major arena can't meet demand, so scalped tickets are fetching almost 20 times their $10 face value. (Folks who take pride in Texas' religiosity might be disturbed to know scalpers only got $100 for Osteen tickets in Dallas. Is Midwestern religious fervor twice as strong as Texas spiritual passion?)
Scalping for preaching raises questions.
What's Osteen doing–charging 10 bucks for people to come hear the gospel?
We're used to free grace and free preaching. So, on the surface at least, pay-per-pew religion sounds smarmy.
Osteen's people say it's about crowd control and convenience. Don Iloff, a spokesperson for the preacher, told the Chicago Sun-Times Osteen started charging admission at the request of arena managers, who worried about the crush of crowds. And Osteen's website, www.joelosteen.com, explains tickets save time. Since ticket holders have guaranteed seats, they don't have to stand in line all day, unlike worshippers who saw Osteen in Atlanta and Anaheim, before the ticket policy was implemented.
What will God do to people who charge $190 for tickets to a worship service?
We don't know.
Osteen and his staff have condemned the scalping. In fact, the ministry doesn't profit from ticket sales, Iloff said: “It's not a moneymaker for us. It costs $750,000 to put on the event. … Even at $10 apiece, it doesn't begin to cover it.”
What's Osteen got? How can he charge for tickets and still pack out huge arenas when so many churches, whose worship services are free, sit almost empty?
That's not an easy answer.
His critics claim he offers religion-lite: Upbeat health-and-wealth sermons that promote self-esteem and promise easy answers to hard problems. They say he preaches “watered-down Christianity” and “cotton-candy theology.”
Osteen counters that he doesn't preach health-and-wealth. “I've never preached one sermon on money, on just finances. I want to stay away from it,” he said on the Today show. He also contends his preaching has substance: “I can't say that there's not meat when you're talking about letting go of the past and forgiving people and not being selfish. … I just have a message of hope and victory.”
What's this mean for us?
On one level, not much. People in Chicago and Dallas and San Antonio and elsewhere will pay to see a preacher. In Houston every weekend, big crowds will pack Lakewood Church. Maybe we know some of these people; maybe we don't.
Many Baptists rush to find fault with Osteen's ministry. Some of the criticism is valid. We're leery of charismatic religion; we've seen abuses. We point to gospel themes of sin and justice; faith isn't all sweetness and light. And we note the shallowness of big-event religion; the local church is where people are discipled, ministry happens and community takes place.
Still, we shouldn't dismiss this story. People are paying scalper prices to attend a charismatic worship service where the preacher talks about hope and victory. That tells us untold numbers of people are lonely and hurting. They're longing to connect with a faith that binds their spiritual and emotional wounds. And it reminds us, as uncomfortable as we Baptists tend to be with it, that the Holy Spirit is powerful and at work among people who seek God.
Very likely, none of us will be a Joel Osteen, preaching to packed auditoriums of scalped seats. But we can be people of hope and victory. We can share the love of God, the fellowship of Jesus and the power of the Holy Spirit with hurting people all around us. We can practice “friendship evangelism” one-on-one. No scalping.

