DALLAS (ABP)—Social-networking sites like Facebook and MySpace are redefining the way many Americans build and maintain relationships—and also how their churches communicate.
In the last few years, relating to social contacts through such sites has become practically ubiquitous among the under-30 crowd, and the practice quickly is spreading upward along the demographic spectrum.
Simultaneously, Christian leaders are realizing the sites can be useful tools, particularly for youth ministry and college groups, enabling group members to reach each other consistently and instantaneously.
That’s because social-networking sites are the new coffeehouses and community centers of the Internet. They are places where people can stay connected—in some cases, practically constantly—with what is going on in the lives of their friends, family and colleagues.
People use their online profile pages to post pictures, send messages, create events and invite people to them, and provide status updates to show what is going on in their lives.
Dale Tadlock, the 41-year-old associate pastor at First Baptist Church of Waynes-boro, Va., has been in student ministry 20 years. He stays linked with his students using Facebook.
He even does visitation through the site. When newcomers fill out visitors’ cards at his youth group meetings, many mark “Facebook” as the best way to contact them.
While on the go, Tadlock uses the Internet feature of his “smart phone” mobile device to check Facebook to find out his students’ latest status. Their profiles reveal current activities, pictures they’ve added and other Facebook users with whom they’ve had recent contact.
Tadlock said his colleagues nationwide are using such sites similarly in ministry, although some do so more extensively than others.
Customized add-on for Facebook
Tim Schmoyer, youth pastor at the Evangelical Covenant Church of Alexandria, Minn., created a Facebook application—basically, a customized add-on program that can be used on the site and added to users’ pages—specifically for youth groups. The application sends news updates from a youth group’s website to Facebook so students know what is going on.
Every 30 minutes, the program checks to see if new information has been added to the website by group members. If so, the program updates a news feed that goes to all members, who will see the news on their Facebook home pages the next time they log in. And young people log in to social-networking sites with great frequency.
Schmoyer said Facebook works as an outreach tool as well, because online friends of the students see updates on what is going on at their friend’s church. If an activity sounds interesting to them, then they might visit.
Like Tadlock, Schmoyer finds Facebook to be a valuable tool for keeping in touch with his students and what is going on in their lives.
What the kids are like outside of church
“Kids put so much of their lives on there,” he said. “It is really telling (about) what the kid is (like) outside of church.”
Tadlock uses Facebook to send out event reminders to his students. Through the site, he can find out who will be attending, who won’t and who might.
Are Christians relying too much on a commercial site not specifically geared toward their needs? After all—just like other major Internet domain—Facebook, MySpace and other social-networking sites have unsavory precincts.
But, Tadlock said, while other similar sites specifically geared toward Christians are popping up, he has not found them to be as useful. He believes it’s more effective for Christians to reach out to the culture around them by taking the best of that culture and adapting it to holy uses.
But one Christian site that is catching on through word of mouth is MyChurch.org —a social-networking site built around congregations. It has about 21,000 churches on it from across the United States and Canada, and about 150,000 individual members. The congregations range from Baptist to non-denominational to Salvation Army.
“It is kind of a MySpace for churches,” said Jon Suh, one of the founders. The site was created about a year and half ago to fill a need that Suh’s congregation, The River Church in San Jose, Calif., felt.
Online community for churches
The River was using a variety of online sites—such as Evite, Yahoo! Groups and the photo-sharing site Flickr—to provide online content or to notify members of church activities. Church leaders decided to form an online community that would incorporate all those functions into one site.
MyChurch users can send individual or group messages, announce prayer requests, share photos, share audio files, comment on sermons, and organize and advertise events to others in their congregation.
The only doctrinal requirement that qualifies churches to use the site is their adherence to the Nicene Creed, one of the earliest affirmations of Christian faith.
But MyChurch doesn’t preclude anyone from making member profiles and joining a particular congregation’s page.
Churches police themselves, Suh said. Every church has a moderator that watches the content on the congregation’s page as well as keeping tabs on members’ pages as well.
“We don’t enforce too many hard policies,” he said. “We provide lots of tools for users to report content.”
People already were building networks for their churches on secular sites such as Facebook and MySpace. Suh said he doesn’t have a problem with that, because it’s good for Christians to be out in the secular world, pointing others toward God.
“I think it’s just changed the way we are interacting and the way we are doing things,” Tadlock said. “I think it literally has changed our culture.”